We are not just another Johannesburg online marketing agency . Digital marketing has become a part of the business world today, thanks to the various benefits that it comes with. Even brands that are not online are choosing to go this way to help customers find their way to their brick and mortar stores. This kind of marketing has gained popularity because it is effective in reaching the target market considering that a huge number of customers spend their time online. Mobile devices have made this even easier because they can access the internet on the go from any place and at any time. There are greater benefits of using digital marketing besides reaching the targeted audience.
1. Reduced costs
An online marketing strategy is easy to put together and at a very little cost compared to other traditional methods of marketing that you have. Radio, TV, yellow pages and other publications can be costly compared to a digital marketing plan.
2. Leveled playing field
It offer level playing fields for all businesses, whether they are small or big. With a solid marketing strategy, your small business can do just as well as the larger businesses making it possible for you to compete with the rest on a level ground. Your service to your users is what matters in digital marketing and [tags] .
3. Brand development
Through digital marketing, you can develop your brand using a website that is high in quality and one that is well maintained. Your content should meet targeted needs to add value to your visitors to gain the value of lead generation. You can maximize on this by using social media networks and email marketing as part of your marketing strategy to get the best results for your brand.
4. Real time results
One of the best advantages of digital marketing over traditional options is that it will offer you real time results. You don’t have to wait for weeks to start seeing a boost in business. This kind of marketing makes it easier and faster for visitors to respond which in return increases the conversion rates within a very short period of time. When everything is done right, you can start enjoying conversions sooner than expected.
5. Greater exposure
When using digital marketing, you stand the chance to have your business seen in any given part of the world using just one marketing campaign at a considerate cost. People from different parts of the world will access your business simultaneously unlike other traditional methods that only reach your local target audience a portion at a time. Exposure is very good for any brand and when using platforms such as social media, it becomes even easier to share your content and have the sharing cycle going on to bring you good returns.
What Are The Roles OF Johannesburg online marketing agency
It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones.
Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.
SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a 'social' element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.
According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.
Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.
With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.
To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of digital marketing are addressed. Students gain valuable insights into the subject that enables them to carve a niche for themselves.
The digital marketing course includes basic understanding of marketing and advertising concepts and fundamental knowledge of statistical and analytical tools. They are also given comprehensive information about email marketing, SEO/SEM, pay per click, mobile marketing, online video among others.
Social media marketing courses include an in-depth understanding of the principles of social media, major social media sites, social media strategy and measuring social media. It offers a look into the strengths and weaknesses of the social media platforms like Facebook, Twitter, etc. and delves deeper into the newest trends surfacing on social media.Social media is an indispensable part of digital media strategy. SM platforms are leveraged for the purpose of branding of a product or service as it provides a more interactive medium open for a two-way conversation. Digital marketing is more relevant in terms of creating brand awareness, marketing or reputation management. Although they have different online applications, they serve the larger purpose of brand advancement and customer conversion into leads and sales. Consumers have become more brand conscious with active participation and most spoilt for choice with the plethora of options available online. Their share in the overall marketing strategy has grown manifold rendering traditional strategy techniques obsolete. The rate at which digital media is advancing, it won't be far fetched to imagine a future where virtual reality has transpired to every aspect of our existence.
Innovative Marketing Strategy : Best Parts Of A Successful Marketing- Services
The essence of advertising is all about forming emotional bond between consumers and a brand. Traditionally, this is the kind of visualization that both marketers and agencies have been trying to always visualize. Surveys, vox pop, focus groups, research, etc. all had a go at it. However, it is seen that people are not willing to divulge their intrinsic beliefs when asked in the street or prompted over the phone.
With the arrival of social media, people started overtly expressing their sentiments through these pages about brands. This resulted in revival of dormant products and reenergizing of old brands. People virtually crushed others to death.
But what if your interest is in consumer's emotions that are more deeply engrained in their minds?
Think outside the (search) box.
The reason for this digression is that one can find consumer insights everywhere. One needs to be a little creative in their approach. The Bing Ads Intelligence tool is a great discovery in this respect. This search marketing tool helps search marketers make knowledgeable choices when building a campaign. For any keyword, the tool makes use of the Bing search queries for historical and forecasted data to provide you traffic volumes, geographical and demographic information about the searchers, all for free. One needs to download it to use.
This freeware is a great boon for marketers, especially those in smaller businesses. The current economic climate, considering costs that are a major consideration, makes it unaffordable to many to do research on the actual demographic profile of audience and do regular research for auditing the awareness of your brand awareness against the audience.
Search engines are for finding.
The search engines are often called as the database of intents. This is well established by Bing that offers you sample of intentions that are statistically relevant. Hence the use of Bing Ads Intelligence for your own research provides you with access to actual logs that let you use them as substitute for the intents of the consumer. It will help you to find the number of consumers who have searched for your brand in the previous month and the number who are your competitors. This helps you to know your brand awareness. Did the consumers search from a mobile device or on a PC? Have the number of queries seen an increase after the broadcast of the latest local TV campaign? How efficient was your regional billboard campaign? From which locations are your visitors?
Two tools to make your data click
Bing Ads Intelligence is the first click in which on entering a word (it could be a brand name), and selecting what is needed to know about it, like device usage, demographics, etc., you can turn the data in Excel into a compelling visualization.
The second click is yet another Excel free tool, called Powermap. It is a 3D visualization add-in for Excel and is used for exploring, mapping and interacting with geographical and temporal data, thus helping people to discover new insights and share with others. The search data could be displayed in chart to see the location of customers making the search, where the prospects are congregating etc.
Although, the tools are no replacement for an extensive monitoring application or full professional research, but these are extremely useful for a superior desk research.
It helps you encourage prospects, followers and clients to take the right action. By visiting the Johannesburg online marketing agency , reading more of services and products and even rating them and buying them is a great way of gaining publicity to improve your business success. The relationship between the business and its customers is greatly enhanced by digital marketing.
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