Johannesburg integrated marketing agencies

We are not just another Johannesburg online marketing agency . Digital marketing has become a part of the business world today, thanks to the various benefits that it comes with. Even brands that are not online are choosing to go this way to help customers find their way to their brick and mortar stores. This kind of marketing has gained popularity because it is effective in reaching the target market considering that a huge number of customers spend their time online. Mobile devices have made this even easier because they can access the internet on the go from any place and at any time. There are greater benefits of using digital marketing besides reaching the targeted audience.

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1. Reduced costs

An online marketing strategy is easy to put together and at a very little cost compared to other traditional methods of marketing that you have. Radio, TV, yellow pages and other publications can be costly compared to a digital marketing plan.

2. Leveled playing field

It offer level playing fields for all businesses, whether they are small or big. With a solid marketing strategy, your small business can do just as well as the larger businesses making it possible for you to compete with the rest on a level ground. Your service to your users is what matters in digital marketing and [tags] .

3. Brand development

Through digital marketing, you can develop your brand using a website that is high in quality and one that is well maintained. Your content should meet targeted needs to add value to your visitors to gain the value of lead generation. You can maximize on this by using social media networks and email marketing as part of your marketing strategy to get the best results for your brand.

4. Real time results

One of the best advantages of digital marketing over traditional options is that it will offer you real time results. You don’t have to wait for weeks to start seeing a boost in business. This kind of marketing makes it easier and faster for visitors to respond which in return increases the conversion rates within a very short period of time. When everything is done right, you can start enjoying conversions sooner than expected.

5. Greater exposure

When using digital marketing, you stand the chance to have your business seen in any given part of the world using just one marketing campaign at a considerate cost. People from different parts of the world will access your business simultaneously unlike other traditional methods that only reach your local target audience a portion at a time. Exposure is very good for any brand and when using platforms such as social media, it becomes even easier to share your content and have the sharing cycle going on to bring you good returns.

 

digital advertising agency

What Are The Roles OF Johannesburg online marketing agency

Digital marketing has become a part of the business world today, thanks to the various benefits that it comes with. Even brands that are not online are choosing to go this way to help customers find their way to their brick and mortar stores. This kind of marketing has gained popularity because it is effective in reaching the target market considering that a huge number of customers spend their time online. Mobile devices have made this even easier because they can access the internet on the go from any place and at any time. There are greater benefits of using digital marketing besides reaching the targeted audience.

1. Reduced costs

An online marketing strategy is easy to put together and at a very little cost compared to other traditional methods of marketing that you have. Radio, TV, yellow pages and other publications can be costly compared to a digital marketing plan.

2. Leveled playing field

It offer level playing fields for all businesses, whether they are small or big. With a solid marketing strategy, your small business can do just as well as the larger businesses making it possible for you to compete with the rest on a level ground. Your service to your users is what matters in digital marketing and not your business size.

3. Brand development

Through digital marketing, you can develop your brand using a website that is high in quality and one that is well maintained. Your content should meet targeted needs to add value to your visitors to gain the value of lead generation. You can maximize on this by using social media networks and email marketing as part of your marketing strategy to get the best results for your brand.

4. Real time results

One of the best advantages of digital marketing over traditional options is that it will offer you real time results. You don't have to wait for weeks to start seeing a boost in business. This kind of marketing makes it easier and faster for visitors to respond which in return increases the conversion rates within a very short period of time. When everything is done right, you can start enjoying conversions sooner than expected.

5. Greater exposure

When using digital marketing, you stand the chance to have your business seen in any given part of the world using just one marketing campaign at a considerate cost. People from different parts of the world will access your business simultaneously unlike other traditional methods that only reach your local target audience a portion at a time. Exposure is very good for any brand and when using platforms such as social media, it becomes even easier to share your content and have the sharing cycle going on to bring you good returns.

6. Greater Engagement

It helps you encourage prospects, followers and clients to take the right action. By visiting the website, reading more of your services and products and even rating them and buying them is a great way of gaining publicity to improve your business success. The relationship between the business and its customers is greatly enhanced by digital marketing.

Johannesburg SEO Marketing Companies Are Among Media Leaders

integrated marketing strategy

In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and how can we use it to grow our businesses?

Digital Marketing Defined

Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is considered digital marketing.

This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to connect to their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising almost always has a digital marketing connection.

Why the Focus on Digital Media?

The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for the digital marketing agency. Most digital media, including websites, social media and mobile advertising is much easier to track than traditional marketing media such as print advertising.

For business owners, many forms of digital advertising are very low cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are available to businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.

For consumers, the fast pace of life makes digital advertising a must. When consumers are in need of goods and services, gone are the days of thumbing through a phonebook to find them. Now, we whip out our mobile devices or head to our computers for answers - and we find them fast.

Using Digital Media to Build Your Business and Brand

No matter what size your business is - large or small to medium sized business / enterprise (SMB or SME) - you can effectively market your business through low-cost digital channels. The foundation of your marketing efforts will be your website. Invest wisely in your website, and be sure that it does the following:

  • Adequately represents your business and brand (look and feel, messaging)
  • Adequately speaks to your target audience
  • Can be found by searchers on top search engines
  • Is up-to-date and easily navigable
  • Provides multiple channels for customer communication
  • Connects to other marketing efforts

It is recommended that you work with a professional web design firm that is skilled in web development and search engine optimization. Because your website is the foundation to and from which all other digital channels will lead, it should be considered one of your top business investments.

Once you have your website complete, the next steps would be to launch regular monthly or bi-monthly e-mail campaigns, and connect with customers via social media. If you are truly on a shoestring budget, these are efforts that can be done in-house (by someone with the proper knowledge) or for a low cost by an outside digital marketing agency. Be sure that all of your efforts lead customers back to your website where they can fully engage with your business, products and services, and choose the channels through which they contact you.

If you're interested in getting aggressive with search marketing, you can set aside some digital marketing dollars for search engine optimization and pay-per-click advertising. Many businesses today rely heavily on being found online to gain new customers. A common misconception among business owners is that simply having a website means that customers will find it. Not so. Your site must be built with specific key words and phrases, meta data, page content and linking strategies that will help it reach top search rankings.

Because many key words and phrases have stiff competition for top search rankings, you will need to supplement your organic search engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns can be a little daunting, but with a little time, effort and instruction, that too can be accomplished in-house, or for a reasonable cost through an outside digital marketing agency.

Beyond e-mail, social media marketing and search engine marketing, you can venture into a host of other digital marketing efforts. Mobile advertising, radio, television, electronic billboards and much more are available as marketing outlets. Whatever digital efforts you choose, they should all connect and tie into your foundation - your company website.

If you have the means, a wise investment would be to engage the services of a digital marketing agency to assist in your marketing efforts. Today, many digital agencies offer multiple levels of service to accommodate businesses large and small.

It helps you encourage prospects, followers and clients to take the right action. By visiting the Johannesburg online marketing agency , reading more of services and products and even rating them and buying them is a great way of gaining publicity to improve your business success. The relationship between the business and its customers is greatly enhanced by digital marketing.


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Johannesburg integrated marketing agencies

Johannesburg integrated marketing agencies