We are not just another Johannesburg online marketing agency . Digital marketing has become a part of the business world today, thanks to the various benefits that it comes with. Even brands that are not online are choosing to go this way to help customers find their way to their brick and mortar stores. This kind of marketing has gained popularity because it is effective in reaching the target market considering that a huge number of customers spend their time online. Mobile devices have made this even easier because they can access the internet on the go from any place and at any time. There are greater benefits of using digital marketing besides reaching the targeted audience.
1. Reduced costs
An online marketing strategy is easy to put together and at a very little cost compared to other traditional methods of marketing that you have. Radio, TV, yellow pages and other publications can be costly compared to a digital marketing plan.
2. Leveled playing field
It offer level playing fields for all businesses, whether they are small or big. With a solid marketing strategy, your small business can do just as well as the larger businesses making it possible for you to compete with the rest on a level ground. Your service to your users is what matters in digital marketing and [tags] .
3. Brand development
Through digital marketing, you can develop your brand using a website that is high in quality and one that is well maintained. Your content should meet targeted needs to add value to your visitors to gain the value of lead generation. You can maximize on this by using social media networks and email marketing as part of your marketing strategy to get the best results for your brand.
4. Real time results
One of the best advantages of digital marketing over traditional options is that it will offer you real time results. You don’t have to wait for weeks to start seeing a boost in business. This kind of marketing makes it easier and faster for visitors to respond which in return increases the conversion rates within a very short period of time. When everything is done right, you can start enjoying conversions sooner than expected.
5. Greater exposure
When using digital marketing, you stand the chance to have your business seen in any given part of the world using just one marketing campaign at a considerate cost. People from different parts of the world will access your business simultaneously unlike other traditional methods that only reach your local target audience a portion at a time. Exposure is very good for any brand and when using platforms such as social media, it becomes even easier to share your content and have the sharing cycle going on to bring you good returns.
What Are The Roles OF Johannesburg online marketing agency
While the definition of digital marketing is quite ordinary, the capabilities of DM are extraordinary. Learn what it means to use the push pull strategy in digital marketing effectively!
To explain, the definition of digital marketing is: the use of digital sources that can calculate effectiveness to promote products, brands and services. Such digital sources include: the web, email, video, RSS, Instant Message, social platforms, podcasts and mobile devices like the smart phone.
There is a loose debate over whether to include TV & digital billboards in the list. Certainly they are digital technologies, but digital marketing is considered easily quantifiable. This means that it is easy to tabulate how many people saw the marketing message, how many took action and how many made a purchase.
Of course, with TV & digital billboards, customers may see the message, take action and buy, but there is no way to calculate the exact number of people who took action. You can't quantify the results of the marketing message in any real way. Thus, they are not considered true methods for DM.
The ability to quantify the results of a marketing campaign is the biggest difference between marketing and digital marketing. This is why DM is changing the marketing industry in huge ways!
Digital Marketing is not a new sector within marketing, it is the whole new face of marketing.
Within DM, there are two types of services. There is Push DM and Pull DM.
Push Pull Strategy within Digital Marketing
Push DM - The push strategy within DM is the use of advertising that pushes people towards a product, service or brand. For example, a digital push marketing message could be an email, RSS feed or a Facebook post with a blog/website link.
The benefits of Digital push marketing is that it targets "warm prospects" or people who are already on your list. It targets your niche. Additionally, you can personalize the message. For example in an email you can have it address each person individually, "Dear ______." Lastly, it is very easy to track the effectiveness of this type of campaign.
The disadvantage of push marketing is that it reaches a smaller audience and usually takes more time, money and effort to put together.
Pull DM - The pull strategy within Digital Marketing, is rather where the potential customer must activity seek out the businesses marketing content. For example, a potential customer may find your blog or article via a Google search. Or, a potential customer may like the content you post on your social media platforms and then decide to check out your products.
The benefit and disadvantage of the pull strategy go hand-in-hand. More steps are involved here, for the potential customer. But, if they are taken, there is a higher percentage chance that the potential customer will buy or opt in.
An example of successful pull marketing is SEO (search engine optimization) and having your article or website ranked on the first page of a Google search.
How do you use digital marketing?
Which do you find more effective: push marketing or pull?
Which would you like to learn more about or practice with better results?
For the smartest strategy on how to market your eBook, check out this article:
Internet Marketing Soulutions in South Africa
Marketing basically means putting the right product or service at the right price, in the right place, at the right time. However, no matter how simple the marketing definition is, it takes a lot of work, the creation and implementation of a sound marketing strategy plan before you can see the fruits of your labor. First of all, you need to find out what your target market wants and identify their shopping habits. You also need to evaluate how you will be able to create a product or service at a price that will represent value and quality for them. This is where the marketing-mix comes in.
A marketing mix helps you get through your marketing strategy plans for any product or service you are thinking of and in the process, helps you stay away from common mistakes that may affect your business. However, although the 4 Ps of marketing and the marketing mix are often used interchangeably, these are two different terms. The marketing mix is a common phrase that is used to refer to the choices an organization has to make within key factors in the mix when introducing a particular service or product to market. The 4 Ps on the other hand relates to the key factors, which define the marketing mix.
What Are The 4 Ps?
The first P is refers to the Product (or service) your customers want. When you define a product, it must have something that will satisfy the needs or demand of your target market. Among the factors you need to take into consideration is the How? When? and Where? Your target customers will likely use it. Branding is also important. Just like with any marketing strategy plan, your brand will represent your company and this must not just be treated as a simple name you want to call your product or service. Your brand will be the differentiating factor against your competitors.
The second P refers to the place where your customers will buy your product or service. Is it online or via a brochure or catalogue? Will you expand your distribution to include a big retail supermarket or only through a specialized boutique?
The third P is the price of the product or service you offer which is also its basic value to the buyer. Establishing a standardized price point might help but you also have to make sure that this will be suitable to the financial capacity of your target market.
The fourth P refers to Promotion. This is how you will promote or market your products or services which often reflect your marketing strategy plan. A good promotion and marketing campaign will be a significant factor in establishing your brand in the market.
When integrating the 4 Ps into your mix marketing model, you have to make sure these four factors interact with each other seamlessly. With just one element wrong, it may have a negative impact on your entire marketing strategy plan.
It helps you encourage prospects, followers and clients to take the right action. By visiting the Johannesburg online marketing agency , reading more of services and products and even rating them and buying them is a great way of gaining publicity to improve your business success. The relationship between the business and its customers is greatly enhanced by digital marketing.
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