We are not just another South Africa marketing strategy company . Digital marketing has become a part of the business world today, thanks to the various benefits that it comes with. Even brands that are not online are choosing to go this way to help customers find their way to their brick and mortar stores. This kind of marketing has gained popularity because it is effective in reaching the target market considering that a huge number of customers spend their time online. Mobile devices have made this even easier because they can access the internet on the go from any place and at any time. There are greater benefits of using digital marketing besides reaching the targeted audience.
1. Reduced costs
An online marketing strategy is easy to put together and at a very little cost compared to other traditional methods of marketing that you have. Radio, TV, yellow pages and other publications can be costly compared to a digital marketing plan.
2. Leveled playing field
It offer level playing fields for all businesses, whether they are small or big. With a solid marketing strategy, your small business can do just as well as the larger businesses making it possible for you to compete with the rest on a level ground. Your service to your users is what matters in digital marketing and [tags] .
3. Brand development
Through digital marketing, you can develop your brand using a website that is high in quality and one that is well maintained. Your content should meet targeted needs to add value to your visitors to gain the value of lead generation. You can maximize on this by using social media networks and email marketing as part of your marketing strategy to get the best results for your brand.
4. Real time results
One of the best advantages of digital marketing over traditional options is that it will offer you real time results. You don’t have to wait for weeks to start seeing a boost in business. This kind of marketing makes it easier and faster for visitors to respond which in return increases the conversion rates within a very short period of time. When everything is done right, you can start enjoying conversions sooner than expected.
5. Greater exposure
When using digital marketing, you stand the chance to have your business seen in any given part of the world using just one marketing campaign at a considerate cost. People from different parts of the world will access your business simultaneously unlike other traditional methods that only reach your local target audience a portion at a time. Exposure is very good for any brand and when using platforms such as social media, it becomes even easier to share your content and have the sharing cycle going on to bring you good returns.
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While the definition of digital marketing is quite ordinary, the capabilities of DM are extraordinary. Learn what it means to use the push pull strategy in digital marketing effectively!
To explain, the definition of digital marketing is: the use of digital sources that can calculate effectiveness to promote products, brands and services. Such digital sources include: the web, email, video, RSS, Instant Message, social platforms, podcasts and mobile devices like the smart phone.
There is a loose debate over whether to include TV & digital billboards in the list. Certainly they are digital technologies, but digital marketing is considered easily quantifiable. This means that it is easy to tabulate how many people saw the marketing message, how many took action and how many made a purchase.
Of course, with TV & digital billboards, customers may see the message, take action and buy, but there is no way to calculate the exact number of people who took action. You can't quantify the results of the marketing message in any real way. Thus, they are not considered true methods for DM.
The ability to quantify the results of a marketing campaign is the biggest difference between marketing and digital marketing. This is why DM is changing the marketing industry in huge ways!
Digital Marketing is not a new sector within marketing, it is the whole new face of marketing.
Within DM, there are two types of services. There is Push DM and Pull DM.
Push Pull Strategy within Digital Marketing
Push DM - The push strategy within DM is the use of advertising that pushes people towards a product, service or brand. For example, a digital push marketing message could be an email, RSS feed or a Facebook post with a blog/website link.
The benefits of Digital push marketing is that it targets "warm prospects" or people who are already on your list. It targets your niche. Additionally, you can personalize the message. For example in an email you can have it address each person individually, "Dear ______." Lastly, it is very easy to track the effectiveness of this type of campaign.
The disadvantage of push marketing is that it reaches a smaller audience and usually takes more time, money and effort to put together.
Pull DM - The pull strategy within Digital Marketing, is rather where the potential customer must activity seek out the businesses marketing content. For example, a potential customer may find your blog or article via a Google search. Or, a potential customer may like the content you post on your social media platforms and then decide to check out your products.
The benefit and disadvantage of the pull strategy go hand-in-hand. More steps are involved here, for the potential customer. But, if they are taken, there is a higher percentage chance that the potential customer will buy or opt in.
An example of successful pull marketing is SEO (search engine optimization) and having your article or website ranked on the first page of a Google search.
How do you use digital marketing?
Which do you find more effective: push marketing or pull?
Which would you like to learn more about or practice with better results?
For the smartest strategy on how to market your eBook, check out this article:
Johannesburg SEO Marketing Companies Are Among Media Leaders
The essence of advertising is all about forming emotional bond between consumers and a brand. Traditionally, this is the kind of visualization that both marketers and agencies have been trying to always visualize. Surveys, vox pop, focus groups, research, etc. all had a go at it. However, it is seen that people are not willing to divulge their intrinsic beliefs when asked in the street or prompted over the phone.
With the arrival of social media, people started overtly expressing their sentiments through these pages about brands. This resulted in revival of dormant products and reenergizing of old brands. People virtually crushed others to death.
But what if your interest is in consumer's emotions that are more deeply engrained in their minds?
Think outside the (search) box.
The reason for this digression is that one can find consumer insights everywhere. One needs to be a little creative in their approach. The Bing Ads Intelligence tool is a great discovery in this respect. This search marketing tool helps search marketers make knowledgeable choices when building a campaign. For any keyword, the tool makes use of the Bing search queries for historical and forecasted data to provide you traffic volumes, geographical and demographic information about the searchers, all for free. One needs to download it to use.
This freeware is a great boon for marketers, especially those in smaller businesses. The current economic climate, considering costs that are a major consideration, makes it unaffordable to many to do research on the actual demographic profile of audience and do regular research for auditing the awareness of your brand awareness against the audience.
Search engines are for finding.
The search engines are often called as the database of intents. This is well established by Bing that offers you sample of intentions that are statistically relevant. Hence the use of Bing Ads Intelligence for your own research provides you with access to actual logs that let you use them as substitute for the intents of the consumer. It will help you to find the number of consumers who have searched for your brand in the previous month and the number who are your competitors. This helps you to know your brand awareness. Did the consumers search from a mobile device or on a PC? Have the number of queries seen an increase after the broadcast of the latest local TV campaign? How efficient was your regional billboard campaign? From which locations are your visitors?
Two tools to make your data click
Bing Ads Intelligence is the first click in which on entering a word (it could be a brand name), and selecting what is needed to know about it, like device usage, demographics, etc., you can turn the data in Excel into a compelling visualization.
The second click is yet another Excel free tool, called Powermap. It is a 3D visualization add-in for Excel and is used for exploring, mapping and interacting with geographical and temporal data, thus helping people to discover new insights and share with others. The search data could be displayed in chart to see the location of customers making the search, where the prospects are congregating etc.
Although, the tools are no replacement for an extensive monitoring application or full professional research, but these are extremely useful for a superior desk research.
It helps you encourage prospects, followers and clients to take the right action. By visiting the South Africa marketing strategy company , reading more of services and products and even rating them and buying them is a great way of gaining publicity to improve your business success. The relationship between the business and its customers is greatly enhanced by digital marketing.
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