Full creative service, integrated digital strategic marketing b2b advertising agency and consulting firm. Helping businesses or companies of all sizes.
We are not just another ad agency. Our approach permits us to create special campaigns that encounter the board. We don’t contract out a single aspect of our work. Every campaign is created, managed and implemented in-house. A strong project requires a strong marketing method. What works finest for them will not work best for you.
Social Media Marketing Agencies: What Is The Role Of The Internet?
In order to build an effective online marketing strategy for your business, it's important to understand the theory behind what we call "push" and "pull" strategies, and how they can be utilized together to drive optimal results.
Let's use a hypothetical example to illustrate this concept:
Suppose it's February and you've invented the world's greatest stadium noisemakers. Called "The Loudinator", these things put Thundersticks and Bam Bams to shame. You've just invested a lot of money into producing your line of MLB specific Loudinators, and you've built an e-commerce website that is ready to handle sales. Now you just need to generate awareness of your product before MLB Opening Day.
Push strategy involves any marketing strategy that "pushes" its way in front of users without the user initiating the request. Push marketing is great for generating brand awareness, promoting a new product or service, or delivering a time-sensitive message.
Examples of some push marketing tactics you could use to generate awareness of your new product:
- Display advertising - Run display ads and video ads on relevant websites such as sports blogs and sports news websites.
- Mobile ads - Targeted ads at users who are within a certain mile radius of baseball stadiums, or who are searching for baseball-related phrase from their mobile phone.
- E-mail campaigns - Build an email list and distribute product information and promotions such as spring-training discount offers.
- Sponsorships - Sponsor sporting events or sports news shows.
- Partnerships - Partner with bloggers and affiliates who will help push the product for you.
If all goes well, your push marketing will generate awareness of this glowing (or roaring) new product and stimulate demand. Once people are aware of The Loudinator, they will most likely begin searching for it and discussing it online. This is when your pull strategy comes into play.
Pull strategy involves reeling in users who are actively looking for your content - The user has initiated the request and you are simply reaching out to fulfill it for them.
Examples of some push marketing tactics you could use to bring users to your website:
- Search engine optimization - Make sure that your site ranks highly not just for your specific brand or product name, but for related products such as Thundersticks, Bam Bams and fan gear.
- Pay Per Click Advertising - Run targeted ads on the search network that promote your product with compelling messages such as "Buy The Original Loudinator" and "Free Shipping." Since your ads will only run when someone searches for your product or related products, these ads will be highly relevant and effective at pulling the user in.
- Utilize Social Media - Allow users to actively interact with your brand on social networks and begin tracking conversations that involve relevant keyword phrases such as "Loudinator" and "baseball." Try to engage those users and reach out to them about your product. Social media is an excellent example of push and pull happening at the same time.
- Start Blogging - Create a blog and add content that your users will find amusing, such as posts that contain photos of the world's craziest dressed fans using your product. Allow users to post comments on your blog, and be sure to respond. Don't forget to make it easy for users to subscribe to your blog via an RSS reader or email.
Although people need to be aware of your product or service before then can actively go looking for it, it's important to note that push and pull strategy doesn't happen in a linear fashion. For optimal results, the planning of both strategies often needs to take place simultaneously, and the implementation of many of the pull strategies actually needs to begin before the push. This is because tactics such as search engine optimization can take several months to achieve results; and it takes quite a bit of time and content to grow an active user base for blogs and social media. You want to make sure that you have all the right pieces in place to convert a user to a sale as soon as they go looking for your product.
Our competence extends beyond simple marketing. From social networks, print, outside and web, we create everything had to construct incredible results. Having managed some of the largest brand names in the South Africa and developed campaigns across the country, we understand what works best for you. Everything we do is personalized for your company. Constantly. You get the very best outcomes for your needs, and it’s constantly developed for you.
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Integrated Marketing Company
Have you ever thought of what the world would be like if there was not internet? By this time, perhaps it might be impossible to have thoughts on that because you are used to having internet access all the time. This access also means that you are able to check out the latest news all over the world. It also includes access to a lot of sites that allow you to not only express your thoughts and opinions but sites that make it easier for you to communicate with the people you know. More than that, the internet provides a lot of people the chance to earn a living for themselves and for their family because the internet has provided a lot of stable jobs for them
Social media marketing companies are just a few of the companies who earn a lot of money through the web. These companies are made up of hard working people who make it easier for business owners to market their product using social network. Social media marketing companies promote efficiency in communicating with prospect clients through the use of the Internet. The role of the internet in the success of social media marketing is indeed overwhelmingly important that is why social media marketing companies should give high regard to the use of the web because this is what gives life to this type of campaign.
Primarily, it is very important for every expert in social media marketing to know how social media can be used for marketing. The different concepts that social network has to offer will guide you which one could work well for your business and which ones could not. Since the internet is very influential to the consumers of this generation, the use of it to market your product is proven to be very effective. However, its popularity is also its set back because a lot of people have engaged in this type of marketing making the competition tighter than it already is.
The goal is easy: you should be able to get the attention of your target consumers in the shortest time possible. You do not need to be doing social network marketing for a long time before they notice you. You have to work on getting their attention away from your competitors because it is only through this will you be able to truly recognize the role of the internet in your marketing campaign.
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Full-service marketing and advertising company. We deal with a large range of clients, from local entrepreneurs to large worldwide brands, to create whatever from simple printed sales brochures to incorporated projects that cover digital and social networks, video and tv, outdoor and print.
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B2B marketing is highly specialised and sometimes downright difficult. Leveraging the power of digital marketing and B2B avenues can result in high ROI. Establishing a strong brand name & technique is the initial step, while using techniques such as digital marketing and content marketing builds knowledge awareness and long-term service advancement.
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There is constantly a place for the more standard marketing and advertising strategies. Outside, indoor, radio and print projects are essential to reaching a big audience.
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Material marketing is all the rage now. It’s a broad term for social media, e-mail marketing, blogging, SEO and more about marketing business, Johannesburg South Africa Branding & Design
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Integrated Marketing Services
With our advertising group, we built creative campaigns throughout digital and standard media. Our range of competence includes media preparation and buying, creative and application.
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Digital advertising is one of the most efficient marketing tools available. Part of our digital division, our website development services are second to none.
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THe Difference Between Digital Marketing and Social Media Marketing
In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and how can we use it to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is considered digital marketing.
This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to connect to their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising almost always has a digital marketing connection.
Why the Focus on Digital Media?
The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for the digital marketing agency. Most digital media, including websites, social media and mobile advertising is much easier to track than traditional marketing media such as print advertising.
For business owners, many forms of digital advertising are very low cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are available to businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.
For consumers, the fast pace of life makes digital advertising a must. When consumers are in need of goods and services, gone are the days of thumbing through a phonebook to find them. Now, we whip out our mobile devices or head to our computers for answers - and we find them fast.
Using Digital Media to Build Your Business and Brand
No matter what size your business is - large or small to medium sized business / enterprise (SMB or SME) - you can effectively market your business through low-cost digital channels. The foundation of your marketing efforts will be your website. Invest wisely in your website, and be sure that it does the following:
- Adequately represents your business and brand (look and feel, messaging)
- Adequately speaks to your target audience
- Can be found by searchers on top search engines
- Is up-to-date and easily navigable
- Provides multiple channels for customer communication
- Connects to other marketing efforts
It is recommended that you work with a professional web design firm that is skilled in web development and search engine optimization. Because your website is the foundation to and from which all other digital channels will lead, it should be considered one of your top business investments.
Once you have your website complete, the next steps would be to launch regular monthly or bi-monthly e-mail campaigns, and connect with customers via social media. If you are truly on a shoestring budget, these are efforts that can be done in-house (by someone with the proper knowledge) or for a low cost by an outside digital marketing agency. Be sure that all of your efforts lead customers back to your website where they can fully engage with your business, products and services, and choose the channels through which they contact you.
If you're interested in getting aggressive with search marketing, you can set aside some digital marketing dollars for search engine optimization and pay-per-click advertising. Many businesses today rely heavily on being found online to gain new customers. A common misconception among business owners is that simply having a website means that customers will find it. Not so. Your site must be built with specific key words and phrases, meta data, page content and linking strategies that will help it reach top search rankings.
Because many key words and phrases have stiff competition for top search rankings, you will need to supplement your organic search engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns can be a little daunting, but with a little time, effort and instruction, that too can be accomplished in-house, or for a reasonable cost through an outside digital marketing agency.
Beyond e-mail, social media marketing and search engine marketing, you can venture into a host of other digital marketing efforts. Mobile advertising, radio, television, electronic billboards and much more are available as marketing outlets. Whatever digital efforts you choose, they should all connect and tie into your foundation - your company website.
If you have the means, a wise investment would be to engage the services of a digital marketing agency to assist in your marketing efforts. Today, many digital agencies offer multiple levels of service to accommodate businesses large and small.
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Every day we see thousands of websites that are designed precisely the very same method. With the same layout, and the exact same old approach.
Johannesburg SEO Marketing Companies Are Among Media Leaders
Social network marketing is among latest, and at the same time, least understood techniques out there. It’s the top marketing avenue that small businesses mention as the one that they require aid with, as well as the one that tops the list of “essential marketing approaches”.
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If you want clear, truthful and tangible outcomes online with the opportunity to learn how they’re achieved then contact us now to see how we can help.
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Mix Media is a results-driven, digital marketing agency focusing on website style, mobile app development, and online marketing. They grow brand names online.
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S&S is a digital imaginative and marketing company in Vancouver and Toronto. They create sites, iOS apps, material marketing, social networks & marketing projects.
Kook consists of a group of award winning designers and developers assisting brand names inform stories, construct audiences, and provide content by means of the web, mobile and social media.
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THe Difference Between Digital Marketing and Social Media Marketing
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Some agencies specialise in digital marketing; some focus their efforts solely on experiential marketing; and others not do anything however direct marketing. Integrated marketing companies, however, are a completely different another tune.
Integrated marketing firms are a little bit like Toys R Us. Ok, they’re not “magical locations” with “toys in their millions all under one roofing system.” If you change the word “toys” with “marketing solutions”, you’ve quite much strike the nail on the head.
Essentially, incorporated marketing companies are companies that can please all their customers’ marketing needs under one roof.
Integrated marketing agencies have the capability, resources and know-how to carry out a range of various marketing techniques in one cohesive effort. These business boast large teams of professionals with various locations of proficiency across a vast array of marketing and communications disciplines.
These different teams then interact to make sure their clients’ campaigns are as efficient, meaningful, consistent, harmonious and, for that reason, as effective as possible.
Many integrated companies provide a mix of all, or a few of, the following services: digital marketing, direct marketing, experiential marketing, PR, advertising, guerrilla marketing, social media, sales promotion, B2B interactions, mobile marketing, buyer marketing, sponsorship, CRM, graphic style, copy-writing and brand name method.