Full creative service, integrated digital strategic marketing b2b advertising agency and consulting firm. Helping businesses or companies of all sizes.
We are not just another ad agency. Our approach permits us to create special campaigns that encounter the board. We don’t contract out a single aspect of our work. Every campaign is created, managed and implemented in-house. A strong project requires a strong marketing method. What works finest for them will not work best for you.
Integrated and Innovative Marketing - What Are The Benefits and Cost?
What is a Full Service Marketing Company?
A full service agency is one that can provide all marketing services under one roof. Basically this is it; usually an agency that has a lot of resources could be described as 'full service' as they can take control of your campaign from start to finish. Sometimes this is better than using (for example) a web agency and relying on the web agency to outsource the SEO of your website to one company, e-marketing to another company and so on.
Are Full Service companies more expensive?
Generally they are more expensive than engaging a freelancer or smaller agency that needs to outsource - however the benefits may outweigh the costs. Sometimes it is worth paying that little bit more in order to get better results.
What services are covered?
Most marketing services would be covered generally with the exception of telesales and sales training:
- Creative services (design, web, SEO)
- Writing services (PR, copy writing, editing)
- Advertising services (online and offline)
- Data services (e-marketing)
All agencies vary so some may outsource some of the above, but it will be a case of checking agency by agency.
Possibly the best reason for using a full service agency is that they can support your campaign as it grows. So rather than using one agency for your website, then as things grow using another for graphics, you have everything covered. This helps with the brand also, and there will be no learning curve.
It is always worth comparing a few agencies in order to get a feel for their experience in your industry and also the costs. All agencies tend to charge differently, so shopping around is always recommended. Once you shortlist 2-3 it is best to organise a visit. Getting the best price does not necessarily mean you will get the best results -you do need to meet the agency and get an idea of their background, support services and the agency atmosphere.
Our competence extends beyond simple marketing. From social networks, print, outside and web, we create everything had to construct incredible results. Having managed some of the largest brand names in the South Africa and developed campaigns across the country, we understand what works best for you. Everything we do is personalized for your company. Constantly. You get the very best outcomes for your needs, and it’s constantly developed for you.
Part of our integrated service is marketing, media buying and media preparation. We develop ad campaign from scratch, with your objectives in mind and implement our imaginative throughout print and digital media. The world of marketing companies is moving more towards digital. From advertising to incoming marketing, digital is an affordable and versatile medium to market your company in. Our digital department specialises in numerous services, including web advancement, SEO, social media and advertising.
Integrated Digital Marketing Agency
It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones.
Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.
SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a 'social' element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.
According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.
Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.
With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.
To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of digital marketing are addressed. Students gain valuable insights into the subject that enables them to carve a niche for themselves.
The digital marketing course includes basic understanding of marketing and advertising concepts and fundamental knowledge of statistical and analytical tools. They are also given comprehensive information about email marketing, SEO/SEM, pay per click, mobile marketing, online video among others.
Social media marketing courses include an in-depth understanding of the principles of social media, major social media sites, social media strategy and measuring social media. It offers a look into the strengths and weaknesses of the social media platforms like Facebook, Twitter, etc. and delves deeper into the newest trends surfacing on social media.Social media is an indispensable part of digital media strategy. SM platforms are leveraged for the purpose of branding of a product or service as it provides a more interactive medium open for a two-way conversation. Digital marketing is more relevant in terms of creating brand awareness, marketing or reputation management. Although they have different online applications, they serve the larger purpose of brand advancement and customer conversion into leads and sales. Consumers have become more brand conscious with active participation and most spoilt for choice with the plethora of options available online. Their share in the overall marketing strategy has grown manifold rendering traditional strategy techniques obsolete. The rate at which digital media is advancing, it won't be far fetched to imagine a future where virtual reality has transpired to every aspect of our existence.
Are you having a hard time to accomplish your marketing objectives? Call our consultants in to have a look over your method and recommend on more efficient methods to market your service. We provide hourly consulting services to examine your advertising, branding and marketing techniques.
No marketing is effective without a comprehensive strategy. Our specialists are experienced at producing techniques and plans for a broad series of industries, focusing on the very best marketing aspects and messages that attain the company’s brief and long term objectives.
Brands like us since we are a distinct tactical marketing company. We combine the strategy and creative branding skills of a standard advertising agency with the production abilities of the world’s top-ranked occasion marketing firm. All our customer relationships are tactically handled – we have actually set up our processes and tools to unite method and innovative so that even the smallest information is vital.
Full-service marketing and advertising company. We deal with a large range of clients, from local entrepreneurs to large worldwide brands, to create whatever from simple printed sales brochures to incorporated projects that cover digital and social networks, video and tv, outdoor and print.
Over the years, we have actually had the privilege to produce and rearrange brands across many different markets, including packaged goods, production, expert services, and retail. Our occasion team has managed events for groups as small as 20 and as large as 2,000. They are some of finest occasion planners in business. Vela’s public relations personnel has provided proactive and reactive PR efforts and media relations support for a large number of really various business and organizations in our location, and we’ve been the driving force behind lots of regional political campaigns.
Vela’s niche in advertising and marketing is not a market– it’s a technique for all advertising agencies. We work carefully with our customers, put in the time needed to comprehend their objectives, and supply the innovative strategy essential to achieve them. We set about to get it done, through the ruthless pursuit of flawless execution.
We’re proud to be acknowledged for our award-winning creative efforts, however exactly what matters most is the success it has brought our customers. Due to the fact that at the end of the day, it’s not about us. It has to do with you.
B2B marketing is highly specialised and sometimes downright difficult. Leveraging the power of digital marketing and B2B avenues can result in high ROI. Establishing a strong brand name & technique is the initial step, while using techniques such as digital marketing and content marketing builds knowledge awareness and long-term service advancement.
Taking a business into the future requires an effective digital marketing approach. From social media to marketing and development, online technique is vital.
There is constantly a place for the more standard marketing and advertising strategies. Outside, indoor, radio and print projects are essential to reaching a big audience.
Dealing with SME marketing has actually constantly been very important to us. From branding to advertising and digital marketing, we work hand in hand with SMEs to grow.
Material marketing is all the rage now. It’s a broad term for social media, e-mail marketing, blogging, SEO and more about marketing business, Johannesburg South Africa Branding & Design
With our graphic style department we provide remarkable brand name management and security. We design for start-ups and corporates alike, guaranteeing brand name consistency and effective application of printed or produced security.
Social Media Marketing Agencies: What Is The Role Of The Internet?
With our advertising group, we built creative campaigns throughout digital and standard media. Our range of competence includes media preparation and buying, creative and application.
With our series of services and expertise, we analyse what your objectives are and develop a marketing technique to attain them. With years of experience across industries, we create an option special to you.
Digital advertising is one of the most efficient marketing tools available. Part of our digital division, our website development services are second to none.
Join our agent and you’ll invest approximately 3 months working in our offices learning the ins and outs of how we run. We’ll deal with you to become an incredible marketer, company owner, and DFM agent.
We conceptualised the Coz Fresh is Our Thing campaign, building a cross-media campaign that showcases the brand freshness and item offering to the South African market … marketing companies, marketing company in South Africa.
Internet Marketing Soulutions in South Africa
While the definition of digital marketing is quite ordinary, the capabilities of DM are extraordinary. Learn what it means to use the push pull strategy in digital marketing effectively!
To explain, the definition of digital marketing is: the use of digital sources that can calculate effectiveness to promote products, brands and services. Such digital sources include: the web, email, video, RSS, Instant Message, social platforms, podcasts and mobile devices like the smart phone.
There is a loose debate over whether to include TV & digital billboards in the list. Certainly they are digital technologies, but digital marketing is considered easily quantifiable. This means that it is easy to tabulate how many people saw the marketing message, how many took action and how many made a purchase.
Of course, with TV & digital billboards, customers may see the message, take action and buy, but there is no way to calculate the exact number of people who took action. You can't quantify the results of the marketing message in any real way. Thus, they are not considered true methods for DM.
The ability to quantify the results of a marketing campaign is the biggest difference between marketing and digital marketing. This is why DM is changing the marketing industry in huge ways!
Digital Marketing is not a new sector within marketing, it is the whole new face of marketing.
Within DM, there are two types of services. There is Push DM and Pull DM.
Push Pull Strategy within Digital Marketing
Push DM - The push strategy within DM is the use of advertising that pushes people towards a product, service or brand. For example, a digital push marketing message could be an email, RSS feed or a Facebook post with a blog/website link.
The benefits of Digital push marketing is that it targets "warm prospects" or people who are already on your list. It targets your niche. Additionally, you can personalize the message. For example in an email you can have it address each person individually, "Dear ______." Lastly, it is very easy to track the effectiveness of this type of campaign.
The disadvantage of push marketing is that it reaches a smaller audience and usually takes more time, money and effort to put together.
Pull DM - The pull strategy within Digital Marketing, is rather where the potential customer must activity seek out the businesses marketing content. For example, a potential customer may find your blog or article via a Google search. Or, a potential customer may like the content you post on your social media platforms and then decide to check out your products.
The benefit and disadvantage of the pull strategy go hand-in-hand. More steps are involved here, for the potential customer. But, if they are taken, there is a higher percentage chance that the potential customer will buy or opt in.
An example of successful pull marketing is SEO (search engine optimization) and having your article or website ranked on the first page of a Google search.
How do you use digital marketing?
Which do you find more effective: push marketing or pull?
Which would you like to learn more about or practice with better results?
For the smartest strategy on how to market your eBook, check out this article:
View Project created in a new branding concept. It focused on reproducing the distinct feel of the lodge along with the surroundings in Tanzania … marketing business, marketing company in south Africa.
All our project managers are trained marketing experts with experience in the market. All of our style and development work is checked by the head of the department and the innovative director prior to sending out to the client. This means that the quality of our work is extremely high, always.
Individuals that operate at Dragonfly Marketing are an interesting bunch, who are all passionate about what we do. That passion is transformed into your brand name – every client, no matter how big or small gets the exact same fantastic treatment.
Throughout the years we have actually established a technique to obtaining projects done, and how we charge, that is distinct and provides extraordinary worth to our clients. Our charges are standardised across the board – so you always know exactly what you’re getting.
Nothing we create or develop is based on a design template. You constantly get something unique, designed and built totally for you. We have actually developed a number of online platforms that permit us to offer you the worth that you are worthy of.
Providing a variety of services that are incorporated into a complete technique for you, providing the very best results. From sites to graphic style, marketing, and activations, we’re experienced in all spheres of marketing. The high quality of work we offer, and our internal production results in exceptionally high worth for our customers. No cheapie graphic design or design templates to make our lives simpler – we do it correctly.
Every day we see thousands of websites that are designed precisely the very same method. With the same layout, and the exact same old approach.
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Social network marketing is among latest, and at the same time, least understood techniques out there. It’s the top marketing avenue that small businesses mention as the one that they require aid with, as well as the one that tops the list of “essential marketing approaches”.
There’s a great deal of posts written, discussions had and infographics made about the effective influence of colour in specifying a brand name. But does it really matter?
What makes a terrific logo? If you believe that someone can produce a brand name for with that kind of investment, you’re seriously undervaluing the significance of a great brand, and undervaluing your company.
Digital marketer’s Companies Based in Johannesburg
Invite to sms Digital, a digital marketing company based in Johannesburg Gauteng South Africa, Pretoria, Sandton, and Cape town. Our honest and transparent digital marketing work speaks for itself.
If you want clear, truthful and tangible outcomes online with the opportunity to learn how they’re achieved then contact us now to see how we can help.
‘Staying up to date with the Queen’ is a single-page site produced to celebrate the Queen’s 90th birthday and a display of the possibilities of tactical material marketing. The website has been extremely effective in regards to uptake in mainstream media and social reach.
Our network of thoroughly picked, extremely skilled, individually ran marketing & advertising agencies with digital. Digital Agency Network serves fresh news, innovative work and useful guides from and for popular digital companies of the world, every day. Today, there are more than firms running in 57 cities worldwide. Join us and develop your location in the digital world!
Mix Media is a results-driven, digital marketing agency focusing on website style, mobile app development, and online marketing. They grow brand names online.
Aysh is home to appreciated digital experts who deliver Search, Social, Paid Media and Material Marketing. They mix innovation and skill to accomplish spectacular results.
S&S is a digital imaginative and marketing company in Vancouver and Toronto. They create sites, iOS apps, material marketing, social networks & marketing projects.
Kook consists of a group of award winning designers and developers assisting brand names inform stories, construct audiences, and provide content by means of the web, mobile and social media.
Working with their skilled designers, designers, videographers and strategists Battalion develops ingenious work for a series of tech, lifestyle & music market customers.
Established in 2011, Clitag Interactive is a full service digital agency that delivers brand experiences utilizing a mix of design, innovation and media.
Internet Marketing Soulutions in South Africa
Fds3D is one of the world’s biggest independent efficiency marketing companies. They run Pay Per Click, Display, SEO, Content and Social methods, backed by a leading team.
Hex is a full-service digital engagement agency. They combine an enthusiasm for creativity with a deep understanding of information and the digital landscape to deliver significant, completely accountable digital experiences.
Croorm’s objective is to assist forward believing clients construct, work and believe with a digital-first method. They think that successful work online is owned by smart ideas and a design-led technique. They produce work that pushes your business forward.
Hugat is a digital agency which blends technique, creativity and technology to develop quantifiable customer engagement across web, mobile and social. As a growing group of specialized professionals, they provide impactful work that has the power to change brand names.
760i, an award-winning digital marketing firm, is run by a team of digital marketing leaders with a history of structure ingenious and game-changing companies.
80 days is an imaginative & digital marketing company, specialising in the high-end travel sector. They work thoroughly with unique high-end hotels & international hotel collections. A complete, branding, digital and design company based in Glasgow and London. 2 workplaces. One objective: to create reliable, inspirational style and interactions.
Ablute is a digital company in Nottingham, England, specialising in website style, advancement and Magento e-commerce. Adatable is a digital style studio with workplaces in Birmingham and London. They integrate digital craftsmanship with ingenious thinking.
Through technique, style and innovation, Adido crafts digital experiences that make brand names stand apart and get the attention they deserve.
Some agencies specialise in digital marketing; some focus their efforts solely on experiential marketing; and others not do anything however direct marketing. Integrated marketing companies, however, are a completely different another tune.
Integrated marketing firms are a little bit like Toys R Us. Ok, they’re not “magical locations” with “toys in their millions all under one roofing system.” If you change the word “toys” with “marketing solutions”, you’ve quite much strike the nail on the head.
Essentially, incorporated marketing companies are companies that can please all their customers’ marketing needs under one roof.
Integrated marketing agencies have the capability, resources and know-how to carry out a range of various marketing techniques in one cohesive effort. These business boast large teams of professionals with various locations of proficiency across a vast array of marketing and communications disciplines.
These different teams then interact to make sure their clients’ campaigns are as efficient, meaningful, consistent, harmonious and, for that reason, as effective as possible.
Many integrated companies provide a mix of all, or a few of, the following services: digital marketing, direct marketing, experiential marketing, PR, advertising, guerrilla marketing, social media, sales promotion, B2B interactions, mobile marketing, buyer marketing, sponsorship, CRM, graphic style, copy-writing and brand name method.