We are not just another South Africa marketing strategy company . Digital marketing has become a part of the business world today, thanks to the various benefits that it comes with. Even brands that are not online are choosing to go this way to help customers find their way to their brick and mortar stores. This kind of marketing has gained popularity because it is effective in reaching the target market considering that a huge number of customers spend their time online. Mobile devices have made this even easier because they can access the internet on the go from any place and at any time. There are greater benefits of using digital marketing besides reaching the targeted audience.
1. Reduced costs
An online marketing strategy is easy to put together and at a very little cost compared to other traditional methods of marketing that you have. Radio, TV, yellow pages and other publications can be costly compared to a digital marketing plan.
2. Leveled playing field
It offer level playing fields for all businesses, whether they are small or big. With a solid marketing strategy, your small business can do just as well as the larger businesses making it possible for you to compete with the rest on a level ground. Your service to your users is what matters in digital marketing and [tags] .
3. Brand development
Through digital marketing, you can develop your brand using a website that is high in quality and one that is well maintained. Your content should meet targeted needs to add value to your visitors to gain the value of lead generation. You can maximize on this by using social media networks and email marketing as part of your marketing strategy to get the best results for your brand.
4. Real time results
One of the best advantages of digital marketing over traditional options is that it will offer you real time results. You don’t have to wait for weeks to start seeing a boost in business. This kind of marketing makes it easier and faster for visitors to respond which in return increases the conversion rates within a very short period of time. When everything is done right, you can start enjoying conversions sooner than expected.
5. Greater exposure
When using digital marketing, you stand the chance to have your business seen in any given part of the world using just one marketing campaign at a considerate cost. People from different parts of the world will access your business simultaneously unlike other traditional methods that only reach your local target audience a portion at a time. Exposure is very good for any brand and when using platforms such as social media, it becomes even easier to share your content and have the sharing cycle going on to bring you good returns.
What Are The Roles OF South Africa marketing strategy company
Many of the products and services being sold today are extremely similar to each other. Sometimes, the only way a company can differentiate its product or service from those being offered by their competitors is a savvy and expensive marketing campaign. When it comes to their marketing campaigns, companies will resort to anything these days, be it famous models, 3-D advertisements, prize competitions, or even free product give-aways. Being that you're a small business, you simply cannot afford these costly marketing gimmicks. And after you're through with this article, you might not even want to.
Savvy marketing gimmicks can only take you so far when it comes to product sales. The truth is, there is a much more powerful and sustainable marketing strategy available to any small business that chooses to see it. It's your competitive advantage. If your company's product delivers a noticeably higher value to its end consumers, there is no need to resort to the gimmicks in the first place. Creams that really clear acne, shampoos that really stop hair loss, management consultancies that really help their clients double their profits - they sell themselves because they have a competitive advantage. Gimmicks will only serve to distract from the intrinsic value of the product.
Your product or service may have a couple of competitive advantages, but the only ones that are useful to you are the ones that are discernible to your customers. You must pick out these discernible competitive advantages and focus on them. If you can't find one for your product, create one. Creating a discernible competitive advantage lends itself particularly well to services. The best way to illustrate this is with an example. There are a total of 11 supermarket chains in my friends neighbourhood and they all have approximately the same prices and products on their shelves. So why does he choose to do his shopping at G.S. Supermarket? Because he can order his groceries online and have them delivered to his front door within 5 hours. No other supermarket chain offers that service. G.S Supermarket took a good look at their competitive environment, created a discernible competitive advantage, and started advertising it.
Creating a discernible competitive advantage for your product does not mean you have to spend large sums of money on it. All it takes is a little time, willingness, and imagination. It's a perfect solution for a small business such as yours. You already have the resources in place to implement this marketing strategy. Keep a close watch on your competition and take note of the things they are NOT offering, especially in terms of service. Ask yourself if you can offer your customers an augmented service feature such as a quicker delivery, house calls, longer warranty periods, more shipping options, alternative customer billing methods, or a gift wrapping service.
You can also refer to your customers directly for some clues. A customer survey could easily reveal a competitive advantage that you could develop. Find out why customers use a certain company's service. Ask them what they like and don't like about your company. Ask them to describe the perfect service that would accompany your product.
Once you've successfully identified a discernible competitive advantage, start making plans on how to incorporate it into your current product or service offering. If you do it right, you will have successfully executed a lucrative and effective marketing strategy, completely void of any expensive and frivolous marketing gimmicks. Now, that's what I call big marketing for small business.
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Internet Marketing Soulutions in South Africa
While the definition of digital marketing is quite ordinary, the capabilities of DM are extraordinary. Learn what it means to use the push pull strategy in digital marketing effectively!
To explain, the definition of digital marketing is: the use of digital sources that can calculate effectiveness to promote products, brands and services. Such digital sources include: the web, email, video, RSS, Instant Message, social platforms, podcasts and mobile devices like the smart phone.
There is a loose debate over whether to include TV & digital billboards in the list. Certainly they are digital technologies, but digital marketing is considered easily quantifiable. This means that it is easy to tabulate how many people saw the marketing message, how many took action and how many made a purchase.
Of course, with TV & digital billboards, customers may see the message, take action and buy, but there is no way to calculate the exact number of people who took action. You can't quantify the results of the marketing message in any real way. Thus, they are not considered true methods for DM.
The ability to quantify the results of a marketing campaign is the biggest difference between marketing and digital marketing. This is why DM is changing the marketing industry in huge ways!
Digital Marketing is not a new sector within marketing, it is the whole new face of marketing.
Within DM, there are two types of services. There is Push DM and Pull DM.
Push Pull Strategy within Digital Marketing
Push DM - The push strategy within DM is the use of advertising that pushes people towards a product, service or brand. For example, a digital push marketing message could be an email, RSS feed or a Facebook post with a blog/website link.
The benefits of Digital push marketing is that it targets "warm prospects" or people who are already on your list. It targets your niche. Additionally, you can personalize the message. For example in an email you can have it address each person individually, "Dear ______." Lastly, it is very easy to track the effectiveness of this type of campaign.
The disadvantage of push marketing is that it reaches a smaller audience and usually takes more time, money and effort to put together.
Pull DM - The pull strategy within Digital Marketing, is rather where the potential customer must activity seek out the businesses marketing content. For example, a potential customer may find your blog or article via a Google search. Or, a potential customer may like the content you post on your social media platforms and then decide to check out your products.
The benefit and disadvantage of the pull strategy go hand-in-hand. More steps are involved here, for the potential customer. But, if they are taken, there is a higher percentage chance that the potential customer will buy or opt in.
An example of successful pull marketing is SEO (search engine optimization) and having your article or website ranked on the first page of a Google search.
How do you use digital marketing?
Which do you find more effective: push marketing or pull?
Which would you like to learn more about or practice with better results?
For the smartest strategy on how to market your eBook, check out this article:
It helps you encourage prospects, followers and clients to take the right action. By visiting the South Africa marketing strategy company , reading more of services and products and even rating them and buying them is a great way of gaining publicity to improve your business success. The relationship between the business and its customers is greatly enhanced by digital marketing.
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